Blog

Guilt By Association - Who Are Your Friends?

2010-08-16 14:02:33
When people hear your name what word phrase or emotion comes to their mind Who do they associate with you or your business Here are a few examples of what I mean what word phrase or emotion do these names evoke what associations come to mind when I say these names...
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Who Needs Fixed Term Membership Sites Anyway?

2010-08-15 23:33:25
What is a fixed term membership site and why do you even want to have one or two or a dozen of them anyway A fixed term membership could be the answer to your online struggles and even more importantly an FTM as we call them might actually be your ticket to freedom from your financial worries...
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What You See Isn't Always What You Get...

2010-08-14 01:51:41
When I was first starting out as a manager in the restaurant business many years ago I had a truly gifted boss Bruce Spiegle He was a real teacher and a very patient man which of course he had to be with me following him around all day I learned a lot from him never had the chance to tell him...
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How Much of Your Life is...

2010-08-12 10:45:31
Work A nasty little four letter word that copywriters avoid putting in any sentence on any page of any salesletter for any industry unless someone has a gun to our head and makes us put it there People don't like the idea of work unless it is part of a book title that starts with the words...
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Blah, Blah, Blah... Pitch-Fest Phooey!

2010-08-12 02:50:33
How are you following up with your clients and customers how do you talk with your members One of the first things I had to learn as a copywriter was that it's very very important to understand your target market and to really speak to them in a way that shows you understand you get it you...
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Your Membership Site Salesletter...

2010-08-05 12:19:42
Your salesletter or better yet how about your salesprocess or salesseries should convince everyone and anyone who stops on your page to buy your product program or service right Uhm think about your answer for a second are you sure you have it correct See it's a trick quest...
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You Can't Please Everyone...

2010-08-04 23:07:08
Who is your target market Who is your Tribe It's important to clearly understand the answer to these two questions and not only the simple or general answers either What kind of car do your readers drive Is their sofa leather or cloth Are they spiritual or secular Do they have pets Are they...
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The Best Laid Plans...

2010-08-01 23:56:07
The best laid plans don't always work out the way you plan them Sometimes things are better than you plan often things don't go exactly like you wanted them to What do you do when things don't go as planned I roll forward personally Do your best always and if that isn't good enough for...
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